Ohan
2022
Concept & Art Direction, Interior Design, Production, Visual Merchandising
Basha Market 2022 - Tunjungan Plaza 3
Interior Designer - Melissa Ardani
Ohanlens, a sister brand to Eyelovin lens contact brand, radiates elegance and simplicity in its branding. To complement this, the design introduces a futuristic twist to their brand image, merging clean aesthetics, metallic surfaces, and curved edges. Their signature green takes the spotlight, and the packaging serves as a wall element.
The design approach takes on a clean and neutral apppearance with a hint of their distinctive green. The innovation lies in how to feature their signature color in flexible ways. The solution was to create display shelves crafted from Ohan's own product packaging which opens room for adaptability when changing to other brand packagings in the future. Mixing aluminum, white, and gray spray paint accompanied with stunning product photos creates an engaging display.
Stepping inside Ohan Booth, the signature green serves as a striking accent, while white plays the lead role, setting for a contemporary, chic-looking space. To balance it out, the introduction of wood textures infuses warmth and a welcoming atmosphere. The result is a seamless blend of modern aesthetics and timeless comfort, creating lasting impression in visitors’ minds.
The main table is a showcases for the entire OHAN collection. With a minimalist and immaculate design, subtly illuminated lines add a touch of intrigue. This adaptable design isn't just limited to now; it can be used as future displays from sisters brands like Eyelovin.